Last updated: October 7, 2026
This Privacy Policy explains how KEA AUSTRALIA PTY LTD trading as Kea Australia (ABN 64 639 547 363) ("we", "us", "our") collects, uses, shares and protects your personal information when you visit our website, buy from us, subscribe to our emails or contact us (the "Services").
We sell to customers in Australia and New Zealand. We handle personal information in line with the Australian Privacy Principles under the Privacy Act 1988 (Cth) and the Information Privacy Principles under the New Zealand Privacy Act 2020.
If there is a conflict between our Terms of Service and this Privacy Policy about personal information, this Privacy Policy applies.
"Personal information" means information that identifies you or could reasonably be used to identify you. We only collect information that we need to run our store and provide our Services. Depending on how you use the Services, we may collect:
• Contact details: your name, email address, phone number, billing address and delivery address.
• Order information: the products you buy, return or exchange, order history, and delivery details.
• Payment information: the payment method you use and confirmation that payment was made. Payments are processed by our payment providers [CHECK: e.g. Shopify Payments, PayPal, Afterpay]. We do not see or store your full card number.
• Account information: your login email, password (stored securely by Shopify), and account preferences, if you create an account.
• Marketing preferences: whether you have subscribed to our emails and how you interact with them, such as whether you open an email.
• Communications: messages you send us, such as customer service emails, and any photos you send us about an order issue.
• Reviews: reviews or comments you post on our website.
• Device and usage information: your IP address, browser type, device type, pages you visit, and how you use our website, collected through cookies and similar technologies.
You do not have to give us your personal information, but if you don't, we may not be able to process your order or respond to your request. You can browse our website without creating an account.
• Directly from you, when you place an order, create an account, subscribe to our emails, post a review or contact us.
• Automatically, through cookies and similar technologies when you use our website.
• From our service providers, such as Shopify, our payment providers and delivery carriers, when they process information for us (for example, delivery tracking updates).
We use your personal information to:
• process and deliver your orders, payments, returns, exchanges and refunds;
• create and manage your account;
• respond to your questions and complaints;
• send you service messages about your orders and account;
• send you marketing emails if you have subscribed (see below);
• display reviews you post;
• understand how our website is used so we can improve it;
• detect and prevent fraud, misuse of discount codes and security threats; and
• meet our legal obligations, such as tax and record-keeping requirements.
We will not use your information for a purpose you would not reasonably expect, unless you agree or the law allows or requires it.
We only send you marketing emails if you have subscribed, for example through our newsletter sign-up form or at checkout. Every marketing email includes an unsubscribe link, and you can unsubscribe at any time. If you unsubscribe, we will still send you service messages about your orders or account.
We send marketing by email only. [CHECK: if you also send SMS marketing, add it here and make sure customers opt in separately.]
We use cookies and similar technologies to keep our website working (for example, to remember items in your cart), to understand how visitors use our website, and to measure how well our advertising works.
We use the following tools [CHECK: delete any you do not use]:
• Shopify analytics, to understand store visits and sales.
• Google Analytics, to understand how visitors use our website.
• Meta Pixel, to measure our Facebook and Instagram ads and show relevant ads to people who have visited our website.
You can control or block cookies through your browser settings and our cookie banner. If you block some cookies, parts of our website may not work properly.
[CHECK: if you have turned on Shopify Audiences or other personalised advertising features, keep the sentence below. If not, delete it.]
We may use Shopify features that help show our ads to people who are likely to be interested in our products, based on their activity across Shopify stores. Shopify is responsible for how it handles information for these features. You can learn more and opt out at the Shopify Privacy Portal: https://privacy.shopify.com/en.
We do not sell your personal information. We share it only where needed to run our business, including with:
• Shopify, which hosts our online store and processes order, account and website data;
• payment providers, to process your payments and refunds;
• delivery carriers [CHECK: e.g. Australia Post, NZ Post, courier name], to deliver your orders;
• email and marketing providers [CHECK: e.g. Shopify Email, Klaviyo], to send emails you have subscribed to;
• analytics and advertising providers, such as Google and Meta, as described in Cookies and Analytics;
• professional advisers, such as our accountants and lawyers, where needed; and
• government or law enforcement agencies, where required or authorised by law.
[CHECK: if customer data is shared with AM Sportswear or another related company, add: "our related company [name], which helps us with [purpose, e.g. warehousing and order fulfilment]." If not, leave this out.]
If our business, or part of it, is sold or restructured, your personal information may be transferred to the new owner, who must handle it in line with this Privacy Policy.
We require our service providers to use your information only to provide services to us and to protect it appropriately.
Some of our service providers store or process personal information outside Australia and New Zealand. This includes Shopify and other providers that may store information in countries such as Canada, the United States, Ireland and other countries where they or their sub-processors operate. [CHECK: confirm with your providers.]
When we use overseas providers, we take reasonable steps to make sure they protect your personal information in a way that is comparable to Australian and New Zealand privacy law.
Our website may link to other websites, such as social media platforms. Those websites have their own privacy policies, and we are not responsible for how they handle your information.
We take reasonable steps to protect your personal information from misuse, loss and unauthorised access. These include using Shopify's secure platform, limiting staff access to the information they need for their role, and using secure passwords.
No system is completely secure. Please avoid sending sensitive information, such as full card numbers, by email.
If a privacy breach is likely to cause serious harm to you, we will notify you and the relevant regulator as required by law: the Office of the Australian Information Commissioner (Australia) or the Office of the Privacy Commissioner (New Zealand).
We keep personal information only for as long as we need it for the purposes in this policy, or as required by law. For example:
• order and payment records are kept for at least 5 years to meet Australian tax record-keeping requirements [CHECK: and 7 years for New Zealand tax records if you are registered for NZ GST];
• marketing subscription records are kept until you unsubscribe, plus a short period to make sure we respect your choice; and
• account information is kept until you close your account, unless we need to keep some records for legal reasons.
When we no longer need personal information, we take reasonable steps to delete it or de-identify it.
Our Services are not directed at children. You must be at least 18 years old, or have the consent of a parent or guardian, to place an order. If you are a parent or guardian and believe your child has given us personal information without your consent, please contact us and we will delete it.
You can ask us to:
• access the personal information we hold about you;
• correct personal information that is inaccurate, out of date or incomplete;
• delete your personal information, unless we need to keep it for legal reasons, such as tax records; and
• stop sending you marketing emails, by using the unsubscribe link or contacting us.
To make a request, email customerservice@keaearth.com. We may need to confirm your identity before we act on your request. We will respond within 20 working days. There is no charge for making a request.
If we refuse your request, we will tell you why in writing and how you can make a complaint. If we refuse to correct your information, you can ask us to attach a statement to your information saying that you believe it is wrong.
If you have a concern about how we have handled your personal information, please contact us first at customerservice@keaearth.com. We will acknowledge your complaint within 5 business days and aim to resolve it within 30 days.
If you are not satisfied with our response, you can contact:
• Australia: Office of the Australian Information Commissioner (OAIC), www.oaic.gov.au, phone 1300 363 992
• New Zealand: Office of the Privacy Commissioner, www.privacy.org.nz, phone 0800 803 909
We may update this Privacy Policy from time to time, for example if we start using a new service provider or the law changes. We will post the updated policy on this page with a new "Last updated" date. If we make significant changes, we will let you know by a notice on our website or by email.
For any questions about this Privacy Policy, or to make a request or complaint:
KEA AUSTRALIA PTY LTD trading as Kea Australia 1/36 Koornang Rd, Scoresby VIC 3179, Australia Email: info@keathebrand.com Phone: 03 8288 1969 (from New Zealand: +61 3 8288 1969) ABN: 64 639 547 363
